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Our Brands

OVERVIEW

Built through eight acquisitions, which included nine different brands, and the opening of more than twelve new locations, Peachtree Immediate Care has grown to be the largest urgent care provider in both the Atlanta MSA and the state of Georgia.  Peachtree Immediate Care continues to build its network and reputation by providing quality patient care and an enhanced customer experience through its systems, training, and processes. 

MARKET LEADERSHIP

  • 55+ Georgia centers
  • Largest urgent care network in the state
  • Highest brand recognition and usage in its market

CORE DIFFERENTIATOR

  • Partnered with the Emory Healthcare Network (EHN) in 2016 as their exclusive urgent care partner to enable improved access, better coordination of care, and lower total cost. The two organizations have increased their integration and coordination over the years to better serve the community (emoryhealthcare.org).

OVERVIEW

Established in 1989 and acquired in 2016, Patients First is the leading urgent care and occupational health practice in Tallahassee, FL. CRH has invested significantly in the region to upgrade facilities to ensure its leadership into the future.

MARKET LEADERSHIP

  • Largest urgent care network in the Tallahassee and FL Panhandle with 9 centers
  • Significant brand recognition, which is synonymous with urgent care in the area
  • Well positioned to serve the large and growing Florida State University community

CORE DIFFERENTIATOR

  • Longevity and leadership position in a city with significant barriers to entry.
  • Tight footprint of centers that provides easy access to all consumers.

OVERVIEW

Six centers were acquired in 2 acquisitions- one from Choice One Urgent Care of Maryland and a second from Adventist Healthcare in Montgomery Co. These were rebranded Patriot Urgent Care, a new name, to allow for expansion throughout the state. We have also opened 3 more centers from the ground up. 

MARKET LEADERSHIP

  • This is CRH’s first new brand and one that is protectable nationwide.
  • The three original centers are the clear leader in Calvert County, a peninsula south of Annapolis.
  • CRH acquired 3 centers from Adventist Healthcare in Montgomery County in 2022.
  • CRH also opened 3 new centers: in Reisterstown (northeast of Baltimore), Eldersburg, and Clinton in 2020, 2021, and 2022.

CORE DIFFERENTIATOR

  • The three Calvert County centers are the exclusive urgent care partner of CalvertHealth, and the three Montgomery County locations are the exclusive Urgent Care of Adventist Healthcare.
Urgent Medcare

 

 

OVERVIEW

Acquired in early 2013 as our first acquisition, Urgent Medcare operates a comprehensive urgent care and occupational health practice in the Huntsville, Alabama metro area.

MARKET LEADERSHIP

  • Urgent Medcare has developed a strong hometown brand in the Huntsville market.

CORE DIFFERENTIATOR

  • Urgent Medcare has served the Huntsville community for over 10 years and is a leader in both urgent care and occupational medicine.
  • Urgent Medcare shows its commitment to the process of continuous improvement by recruiting excellent personnel, providing updated clinics, and implementing advanced technology to serve patients more effectively.
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Start you Engines-Team Bonding at full speed!​

Join us on April 9th (5pm-8pm) at Andrettis. 

Activities

  • Laser Tag
  • Bowling
  • Go-Karting

Dinner

  • Burger & Nacho Bar
  • 2 Drinks (beer or wine)

Location

  • 1255 Roswell Rd, Marietta, GA 30062

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Peachtree Immediate Care Opens Its First Urgent Care Clinic in Barrow County

The 65th location for Peachtree Immediate Care will provide medical care for the Winder, Bethlehem, and Barrow County area.

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An exterior photo of the Peachtree Immediate Care Bethlehem location.

WINDER, Ga. (March 21, 2024) – Peachtree Immediate Care, a leading operator of patient-focused urgent care centers across Georgia, has opened its first location in Barrow County. Located at 823 Loganville Highway just north of U.S. Highway 29 and south of the city of Winder and Fort Yargo State Park, Peachtree Immediate Care – Winder/Bethlehem features nine exam rooms, an on-site X-ray suite, an on-site laboratory, and on-site medication dispensing to provide patients with the most effective and efficient treatments possible. 

“Our mission is to deliver the perfect patient experience every time,” says Bill Miller, CEO and Co-founder of CRH Healthcare, the parent company of Peachtree Immediate Care. “We promise to provide the communities of Winder, Bethlehem, and all of Barrow County with convenient, courteous, caring, competent, and compliant medical care, otherwise known as our 5 C’s. Whether that’s a sore throat that won’t go away, a slip-and-fall at work, a required physical for your child’s little league team, your annual flu vaccination, or stitches after you hook yourself fishing on Fort Yargo Lake, we are here for you. No longer will you have to wait days or weeks for an appointment with a primary care physician, nor will you have to sit for hours in a crowded emergency room for minor injuries or illnesses.” 

Open 361 days a year from 8:00 a.m. to 8:00 p.m., the Peachtree Immediate Care clinic provides a range of medical services for most non-life-threatening health issues, including injuries and illnesses, immunizations, physical examinations, diagnostic testing, X-rays, limited primary care, and employer and occupational health services. Every clinic includes providers such as board-certified physicians, physician assistants, nurse practitioners, and highly trained clinical and support staff. Heather Mancebo, MD, MPH, and Melanie Cox, CNP, will serve as anchor providers for the location. 

Dr. Mancebo has over ten years of experience treating patients in an urgent care setting. She earned her Master’s in Public Health from Eastern Virginia Medical School and her Doctor of Medicine from the Virginia Commonwealth University School of Medicine. Ms. Cox has over 25 years of nursing experience in various healthcare settings, including hospitals and emergency departments. She earned her Master’s in Nursing from Troy University. Both have previous experience at other Peachtree Immediate Care locations. 

Patients should check in and register online ahead of their visit if possible. Walk-ins are accepted. Peachtree Immediate Care is typically in-network with and accepts most insurance plans

About Peachtree Immediate Care 
With over 60 locations across Georgia, Peachtree Immediate Care provides urgent care services as a convenient, caring, and affordable alternative to the emergency room. Owned by CRH Healthcare and the exclusive urgent care partner of the Emory Healthcare Network, we treat patients for a variety of non-life-threatening injuries and illnesses. Simply put, we help our patients Get in. Get out. Get better! Find a location near you, and check in online at www.peachtreemed.com. 

About CRH Healthcare 
CRH Healthcare, based in Atlanta, is a consumer- and quality-focused urgent care industry leader that helps patients Get in. Get out. Get better.™ Since its founding in 2012, the company has rapidly grown its clinic base to over 85 locations across Georgia, Florida, Maryland, and Alabama through acquisitions and new location development. The company focuses everything it does on its 5 C’s: Convenient, Courteous, Caring, Competent, and Compliant. CRH Healthcare brands include Peachtree Immediate Care, Patients First, Patriot Urgent Care, Urgent Medcare, and AppleCare Urgent Care. CRH Healthcare is a proud member of the Urgent Care Association. For more information, visit www.crhhealthcare.com.